Unit plan
Subunit
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Content analysis
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Objectives and specification
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Learning outcomes
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Evaluation
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Introduction of internal trade
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Terms: bilateral trade, shrunk, external trade, wholesaler, retailer.
Concepts:
Wholesaler, Retailer.
Definition: when goods and services are purchased or sold within a nation or a boundary.
Generalisation;
It is a link between the producer and the consumer.
The trade takes place within one country.
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Objective
Knowledge: The Pupil acquired the knowledge of the internal trade.
Understanding: The Pupil develops and understanding about the types of internal trade.
Application: The Pupil applies his or her knowledge and understanding in a new and unfamiliar situation.
Specification
Knowledge: The Pupil recalls the meaning of internal trade.
Understanding: The Pupil explains the types of internal trade.
Application: The Pupils give the few examples of the internal trade.
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Illustration come lecture
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What do you mean by internal trade?
What are the types of internal trade?
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Wholesaler
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Definition: According to Philip Kotter, “Wholesaling and include all activities,Involved in selling goods or services to those who buy for resale or for business use.”
Generalization: It is a link between the manufacturer and retailer.
It provide storage facility for the goods.
It offer financial help to manufacturer.
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Objectives
Knowledge: The Pupil acquires the knowledge of wholesaler.
Understanding: The Pupil develops an understanding of features and services of wholesaler.
Application: The Pupil apply his or her knowledge and understanding in new and unfamiliar situation.
Specification
Knowledge: The Pupil recognize the meaning of wholesaler.
Understanding: The Pupil explain the features and services of the wholesaler.
Application: The Pupil find the relation of the wholesaler with a consumer.
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Discussion method
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What do you mean by wholesaler?
What are the features of the wholesaler?
What are the services of wholesaler?
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Retail trade
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Terms: lumps, ltinerant retailer, hawkers, peddlers.
Concepts: ltinerant retailer, fixed shop retailers, departmental stores, Supermarket shop, Chain store, One price shop.
Definition:
Retail trader includes all activity directly related to the sales of goods and services to the ultimate consumer for personal and non-business use.
Generalisation:
He act as an interpreter to the wholesaler and manufacturer regarding consumer requirement and reaction.
He/she operative local markets near the residential area.
Ltinerant retailers are the Movers shops which change there every time.
Fixed shop or fixed at a place.
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Objectives
Knowledge: The Pupil acquires the knowledge of the concept of retail trade.
Understanding: The Pupil develops and understanding of features, services, and types of retail trade.
Application: The Pupil applies his or her knowledge and understanding in new and unfamiliar situation.
Specification
Knowledge: The Pupil recalls the concept of retail trader.
Understanding: The Pupil explain the features, services and then and types of retail trader.
Application: The Pupil gives examples of different retailer shops.
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Group discussion method
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What is a retail trade?
What are the features of retail trade?
What are the services of retail trade?
What are the types of retail trade?
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